Press Releases

Competition seeks to identify “best luxury real estate marketing”

The search is on for the real estate professionals in the luxury home niche who do the best job of marketing themselves and their properties.

The Leaders in Luxury National Marketing Competition has challenged real estate professionals across the U.S. and Canada who think they are among the best in the luxury marketing arena to “Prove it!” by submitting samples of their marketing for review by a panel of professional ad agency and marketing executives. 

“The competition, which is in its sixth year, allows luxury Realtors® to highlight the outstanding work they’ve done in successfully marketing luxury homes and estates and to demonstrate best practices associated with building their own real estate brands,” said Laurie Moore-Moore Founder of The Institute for Luxury Home Marketing® (ILHM), the international training organization which sponsors the competition.  Winners will be announced at the annual Leaders in Luxury symposium and networking event to be held this year, October 20-22, in Austin (TX).  

Entries are being solicited in the following categories:

• Best Marketing Campaign for a Luxury Property (domestic or international)
• Overall Excellence in Personal Marketing with Emphasis on Agent Branding
• Best Online Marketing
• Best Market Data Report
• Outstanding Personal Achievement (during the last three years)

The contest is open to Institute members and non-members who are registered for The Leaders in Luxury event.  Information and the competition submission form is available on the Leaders in Luxury website.  Deadline for receipt of entries is September 24th.

About The Institute for Luxury Home Marketing (ILHM)

ILHM trains real estate professionals who work in the luxury housing market and awards the Certified Luxury Home Marketing Specialist (CLHMS) designation to those who meet strict performance criteria. ILHM also hosts the annual Leaders in Luxury (LIL) education, peer brainstorming, marketing contest, and networking event.  www.LuxuryHomeMarketing.com  214-485-3000   info@LuxuryHomeMarketing.com    

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Hospitality Committee selected for Leaders in Luxury 2010

Top luxury Realtors from U.S. and Canada

to gather in Austin at Leaders in Luxury event

Local luxury agents selected for meeting’s “Hospitality Committee”
Five local luxury real estate professionals have been chosen to serve on the Austin Hospitality Committee for Leaders in Luxury (LIL), an invitation-only educational and networking event expected to bring more than 100 real estate agents who work in the million and multi-million dollar home and estate market across the U.S. and Canada to Austin in October.  Hosted by The Institute for Luxury Home Marketing, the event is scheduled for October 20-22, at the Barton Creek Resort and Spa.

According to Laurie Moore-Moore, Founder of The Institute for Luxury Home Marketing, “Our Austin Hospitality Committee is made up of top luxury professionals from multiple companies in the host city. The committee will help put together a property tour of local luxury homes, provide market information, and serve as a welcoming committee for agents from across North America.”   Serving on the committee are Mary Briggle of Moreland Properties, Kathryn Scarborough Bechtol from Turnquist Partners, Laura Duggan of West Austin Properties, Russell Lewis from Avenue One Real Estate, and Dee Shultz of Keller Williams.
 
“This special event draws U.S. and Canadian real estate professionals who are true experts in the luxury residential market – those who work from the $1,000,000 to $100,000,000 price point.  The agenda includes a property tour, two days of educational sessions, networking events, and a luxury marketing competition,” said Institute President, Waco Moore. “The local Hospitality Committee is key to helping highlight the host city’s luxury residential market, showing it to best advantage.”

For more information on the meeting in Austin, visit www.LeadersinLuxury.com   Email info@LuxuryHomeMarketing.com or call The Institute for Luxury Home Marketing at 214-485-3000.

About The Institute for Luxury Home Marketing (ILHM)
ILHM trains real estate professionals who work in the luxury housing market and awards the Certified Luxury Home Marketing Specialist® (CLHMS) designation to those who meet strict performance criteria. ILHM also hosts the annual Leaders in Luxury (LIL) education, peer brainstorming, marketing contest, and networking event.