According to the Wall Street Journal’s China Real Time Report, New York-based agent, Yue (Emma) Hao, with Douglas Elliman, received an unsolicited message on WeChat, China’s popular social media and messaging app, from a Chinese entrepreneur who had questions about the Baccarat Residences condo tower under construction across from New York’s Museum of Modern Art in Manhattan.
After gathering information from the building’s sales center and forwarding it to her prospect, Hao followed up by phone the next day and then negotiated two sales -- a $10.25 million three-bedroom apartment on the 39th floor and a one-bedroom unit on the 21st floor for about $3 million.
Hao used a confidential WeChat group among the buyer, the attorneys, and herself to facilitate the purchasing process. Active on WeChat for two years, Hao estimates she’s closed seven transactions using WeChat.
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